FIFA will be renamed 'EA Sports Football Club' after EA approves the decision.

It's possible that the decision to rebrand the franchise was approved internally.

FIFA will be renamed 'EA Sports Football Club' after EA approves the decision.

According to journalist Jeff Grub, EA has reportedly given the decision to rebrand the long-running FIFA football franchise to EA Sports Football Club's internal approval. This particular rumour has been making the rounds on the internet for some time now, following reports of tension between FIFA and EA over the licencing deal.

EA's current licencing agreement expires only after the Qatar World Club in November, and it is reported that FIFA 23 will be the last game to use the licence. The games are usually released in September or early October.

The dispute between EA and FIFA over the licence has been one of the most talked-about topics in the gaming community, and it will be interesting to see how this plays out.

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EA is said to be moving forward with 'EA Sports Football Club,' which will replace 'FIFA.'

The trademarks for 'EA Sports Football Club' were discovered to have been filed by EA in October of 2021. EASFC was previously available as a catalogue within the games, allowing players to purchase in-game items such as Boots, Balls, Teams, and Football Club Credits.

However, it appears that EA may be paving the way for the franchise to be known as 'EA Sports Football Club' following the release of FIFA 23. Grubb also stated that the decision was made internally and that a trailer or announcement should be available soon.

According to earlier this year's reports, EA CEO Andrew Wilson believes that the franchise will be fine without the 'FIFA' licence and that it is only limiting the franchise's scope.

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Soon after the release of FIFA 22, EA issued a press release implying that the publisher is ready to move on without the licence. "As we look ahead, we're also considering renaming our global EA SPORTS football games," according to the press release. "This means we're looking at our naming rights agreement with FIFA, which is separate from all of our other official partnerships and licences around the world."

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